Articles & Popularity
MARIANI TONIC WINE with Coke, known simply as Mariani Wine, a "tonic wine" that made its debut in 1863 in BASTIA, CORSICA. It became a worldwide success shortly after that.
The wine was invented by ANGELO MARIANI, a pharmacy technician, originally from Corsica, where the first formula based on Corsica white wine and Coca was born. In 1868 ANGELO MARIANI left for Paris and continued his work with Bordeaux wine and COCA leaves cultivated in PARIS at 10 & 12 Rue Chartres - Neuilly Sur Seine FRANCE. This is where Angelo Mariani created the COCA MARIANI Company and produced the Mariani Tonic Wine.
A delicious concoction that provides the necessary energy to actresses, inventors and manual workers...
Mariani Coca Wine took over the city of Paris, then the rest of Europe and the United States. Taking advantage of this opportunity, Mariani opened offices in London, New York and Montreal. To meet the high demand in the United States, he opened a second laboratory in New York. Vin Mariani has had many competitors and imitators, but a smart marketing campaign led by celebrities has earned it millions of sales. While Mariani's ads claimed that thousands of doctors approved the product, it was the endorsements of celebrities that really pushed the elixir. The ads he ran in newspapers and magazines featured countless politicians, actors, writers and religious leaders, all praising the many virtues of Vin Mariani. Alexander Dumas, Emile Zola, Presidents William McKinley and Ulysses S. Grant, Thomas Edison, the Lumière brothers, Jules Verne, King of Spain, King of Sweden, Queen of Portugal, Prince of Monaco, Queen of Romania, Princess of Greece, Emperor of Brazil, King of Cambodia, King of Serbia, President of Argentina, Grand Duchess Wladimir of Russia, 6 Presidents of France, as well as countless monarchs, including Queen Victoria of England, were among the drink's supporters. In addition, actress Sarah Bernhardt... Pope Leo XIII (who awarded him a gold medal!) were among the many people who appeared in the ads.
Pope Benedict XV awarded his gold medal to his coca wine, Mariani and then Pope PIE X did the same. The Popes appreciated the beneficial effects of this Tonic Wine, and each of them awarded a gold medal to Mr Mariani as a sign of gratitude".