Articles & Popularity
Vin Tonique Mariani in Peru Coca, known simply as Vin Mariani, was a "toning wine" that made its debut in 1863 in BASTIA in CORSE and soon after became a worldwide success.
Invented by a chemist Angelo Mariani, originally from Corsica, where the first formula based on Corsican white wine and Coca leaf was born, from his fascination for Paolo Mantegazza's recent studies on the Coca plant and its perceived benefits. In 1868 ANGELO MARIANI left for Paris and continued to develop ground coca leaves with Bordeaux wine, and created the COCA MARIANI Company and produced the Vin Tonique Mariani.
An appropriate "dose" was two to three glasses a day, taken before or after major meals.
The product was marketed as a digestive, as an aperitif and as a general panacea. The delicious concoction promised to cure everything that afflicted you and to provide the necessary energy to actresses, inventors and workers...
Vin Mariani was a massive success. The Vin de Coca Mariani stormed the city of Paris, then the rest of Europe and the United States. Taking advantage of the opportunity, Mariani opened offices in London, New York and Montreal. To support demand for his product in the United States, he opened a second laboratory in New York. Vin Mariani has had many competitors and imitators, but a clever marketing campaign led by celebrities has earned it millions of sales. While Mariani's advertisements claimed that thousands of doctors approved the product, it was the celebrity endorsers who really pushed the elixir. His newspaper and magazine advertisements featured countless politicians, actors, writers and religious leaders, all praising the many virtues of Vin Mariani. Alexander Dumas, Emile Zola, Presidents William McKinley and Ulysse S. Grant, Thomas Edison, the Lumières brothers, Jules Verne, King of Spain, King of Sweden, Queen of Portugal, Prince of Monaco, Queen of Romania, Princess of Greece, Emperor of Brazil, King of Cambodia, King of Serbia, President of Argentina, the Grand Duchess Wladimir of Russia, 6 Presidents of France, as well as countless monarchs, including Queen Victoria of England, were among the drink's followers. In addition, actress Sarah Bernhardt.... Pope Leo XIII (who awarded him a gold medal!) were among the many people who appeared in the advertisements.
Translated with www.DeepL.com/Translator